Oh well I am a marketing consultant and sometimes a have a good intuition of what makes a good product. So EE my advise is coming here free and if you do those 4 things on my wish list I will promote your product free as will be an amazing new device....
1) alexreader is already able to do point 1 on my list, see bellow. Touch and extend seems to be the magic words. Is android, less powerful, smaller screen. But software-wise more advanced.
I would not mind paying USD50 for Edge TURBO (TM) that will be an edge with the extra software as per my 1-4 points. I hope the EE Management is reading those lines and they care about customers. AlexReader is still android and same technology, so if they managed touch and extend to e ink screen on lower specs device, that means they have better programmers
2) regarding rooting devices, this is what made Nexus 1 and other HTC androids so popular, you can root the device, play with it, if you get bored you can restore to standard rom. See XDADEVELOPERS forum. There should be a fail safe booting procedure that will enable to get stock rom from a SD card. People buying an EE device are clever, innovative people that want to experiment otherwise they will buy a Nook or an Ipad (or both). I suggest that Edge developers to have a better communication with the users and allow experimental roms. THIS IS NOT A PHONE LOCKED TO A NETWORK. Anything or anybody that can make this device better should be helped. This is how the progress is made and the newer versions will benefit.
3) apparently we will have to wait 'till june to get android 2.1 and already 2.2 is out with flash imminent. I can not understand this latency in reaction.

____ALEXREADER_ TOUCH AND EXTEND
The Alex Dual Screen eReader
The fundamental difference between Alex and other eReaders is that it intuitively and elegantly integrates its two displays, com- bining the efficiency and reading comfort of the EPD display with the responsiveness, multimedia, and browsing capabilities of the LCD display.
See The Best Of Two Screens
The Alex full color 3.5 touchscreen LCD screen is ideal for web browsing, while the 6 EPD screen displays like a printed page and text is adjustable for easy extended reading. Or view content on two screens simultaneously with Alex’s dual screen “Touch and Extend.