I don't understand this statement. Are you saying products need to be targeted to "art students" or "math students?" How is "student use" unfocused? When you think students, you think textbooks, notepads, school supplies, e-learning environments... you picture kids learning from books, websites, teacher lesson plans, videos, podcasts. You envision them at home answering questions, doing research, making notes, studying for tests or in the classroom listening to lectures, taking notes, collaborating with other students on projects ...

While I agree with the posters saying marketing is king, I just don't understand this specific assertion that "student use" is somehow unclear. Could you let me know what you mean?