It's going to be the educational establishments that make or break this product. Once a few of these are seen in Universities/colleges I'm sure these things will fly off the shelves. Word of mouth is the best form of advertising. People aren't willing to wait based on hype unless it's an Apple product. Take a look at NotionInk Adam. I'm sure this will be a brilliant product, but people are getting impatient. Entourage should continue maintaining a close relationship with their existing customers as they have excelled at so far. Letting the people sell their product for them will save a fortune in advertising/hype mongering. P.S just managed to pick an Edge in white up from eBay !!!!!!!! Will let you know what the duty sting is when I get it.