I get the comment "whats that?" followed by the observer running off to bring his co-workers to have a look, all are impressed. Come on EE, this device needs to come to the UK, people are gagging for it and that includes people who have forked out $429 for the Kindle DX, who now want this . I tend to deal with the technical IT market over here and most people have ebook archives of security manuals, business related ebooks and white papers, all of which work fantastically on this device. It's great to use when i'm in a server room configuring a new solution as a quick reference point.