I honestly don't think that enTourage could handle the mass market yet. They have a very skimpy book store, cannot get/keep accessories in stock, just a few weeks back had more orders than units. Imagine if all the hype that went into the iPad would find its way to the eDGe. The backlog would likely kill the company/product before it could get off the ground.
I'd sure like to see more sales (maybe that would lead to faster/better development) but I want the company to survive too.