The device is such an amazing idea, but has stiff competition coming up. (Think IPad). The key to its success will be to get as many applications on the device as possible. With all the bad press Apple has been gather with the getting apps approved, make it easy to get it done. Also make a place that all the apps that work with entourage so that users can easily find them. I had many people notice the device, but it needs more application and the feature set needs to be completed. Make it easy to work with the device.