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I agree that it's really only avid readers that would want a reading device, but there's also the question of content. I occasionally see posts complaining that they bought a reading device then couldn't find anything they wanted to read. My sister was just out visiting and was asking me all about my Kindle. She's a total fantasy junkie and reads at least 3 fantasy novels a week. She reads other stuff, too, but not nearly as much. I told her to check out the various stores and see who carries what and if there is enough out there before she decided which device was best for her, if it was worth it at all. She'd heard of the Sony and the Kindle but had no idea about all the different formats and the DRM, etc. If she'd taken the plunge before doing that research, she may very well have had a reader sitting around being an expensive paperweight.
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