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Old 06-07-2011, 06:44 AM   #1
DMB
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Join Date: Aug 2010
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Financial Times launches new independent app

http://www.guardian.co.uk/media/gree...cialtimes-apps

Quote:
The Financial Times has introduced a new browser-based app for tablets, claiming it as "a major first by a news publisher."

The automatically updating app will enable readers to access its editorial content across a broad range of tablet and smartphone devices.

According to an article in today's FT, the app will bypass Apple's iTunes store and Google's android market.

It will therefore overcome the problem posed by Apple's reluctance to share detailed data on the identities and behaviour of users. Publishers have railed against that barrier.

Initially optimised for the iPad and iPhone, the app will be adapted for other tablets, including android-based devices.
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