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The author of the article is missing the point. During normal use you do more than just flip pages. This is why B&N said 2 months and not 4-5, and the argument with Amazon came from the fact that people want to know which is better.
And the whole thing about not needing it to run for more than a month on a single battery charge is not the point of having a better battery. Generally speaking people who get a device with wifi would want to use it, and there are also those who use tts, or play games, or listen to music. A better battery means that you can do those things for longer on a single charge.
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