There has been a few posts on here that Sony will announce the Reader for the UK next month (April). That's what I'm holding out for. It may or may not be true but a few more weeks makes no difference. In the mean time I can carry on converting my books to LRF just to get ready. If it turns out to be false reports I will also import one.
Here is a link to one of the threads.
https://www.mobileread.com/forums/showthread.php?t=20699