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I believe we have to take into account the status of the writer when expecting perfection. A beginning indie writer should be cut some slack until they have attained some measure of success. The cost of cover images, professional editing, paper and ink (I tire of looking at the computer screen and do my editing in an easy chair with red pen and paper) can run several hundred dollars per book. Until they generate sales equal to the investment required I accept their flaws as part of the growing process. For myself, when I earn more than I spend while writing I'll consider hiring a professional editor. Additionally, with Smashwords alone publishing over 6,000 books a month some of these works are going to be dogs and will never be successful commercially.
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