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The NC may be "an app running on a device," but really, can't that be said about any device, including an iPad, a cellphone, or a PC? And B&N isn't selling it as a tablet with the B&N App, it's being sold as a dedicated device.
I think one disconnect here is the fact that "dedicated devices" aren't always that dedicated. Even the Kindle can do other things than serve you a book to read; going to the Kindle store to buy more books isn't, strictly speaking, "reading." And the "extras" on a Nook Color can support the act of reading just as Kindle Store access does. So, which is the more dedicated? Should either of them be considered "dedicated?"
By that consideration, the NC, the Kindle, in fact all major ebook reading devices can be considered "general use" devices optimized for reading and supported activities.
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