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Originally Posted by Shadoe
When paperbacks came out after hardback, they were cheaper to produce, and so were sold for much less
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That's what they'd like you to believe. In reality, it's just market segmentation. They got the crowd that's ready, willing & able to pay top dollar to get the book as soon as it's published, now for the middle market (trade paperback) before the final run for the bottom (mass market pb). The difference in printing cost is so minimal as to be almost negligible (Was it 2$? Something in that vicinity). That model doesn't work nearly as well for ebooks, of course.
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Why make $5 when you can make $10?
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I bet they'd sell more than twice the number of books at 5$, but it's none of my business, really (and they are not getting mine).