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Sony's strength has always been top spec products, with innovative technology and nice design that manifest itself both in interface and physical product.
Sony's weakness has always been the follow up after the product. Both supply, marketing the product all the way and evolving when the competitors bring up competing products at lower price points.
However despite the new readers showing up, I still think the competitors is only now catching up to Sony's readers featurewise and technologically.
The only technological advancement I've seen that Sony doesn't have, is the software reducing refresh blinks that the new Nook has.
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