MobileRead Forums - View Single Post - 'Barnes & Noble clearly want consumers to think that this *is* a Kindle'

caleb72 · 06-04-2011, 10:27 PM

I don't think you have to try hard to confuse people on what a Kindle is. So far, I've known several people who think a Kindle just means an eReader.

I've had to tell quite a few people that what they saw at JB Hifi, Officeworks and a number of bookstores was not a Kindle, nor was it a type of Kindle.

Usually what they've seen is an iRiver, Kobo or Hanvon.

Maybe Kindle will become like Hoover, where the brand becomes a common noun.

06-04-2011, 10:27 PM	#46
caleb72 Indie Advocate Posts: 2,863 Karma: 18794463 Join Date: Sep 2010 Location: Melbourne, Australia Device: Kindle	I don't think you have to try hard to confuse people on what a Kindle is. So far, I've known several people who think a Kindle just means an eReader. I've had to tell quite a few people that what they saw at JB Hifi, Officeworks and a number of bookstores was not a Kindle, nor was it a type of Kindle. Usually what they've seen is an iRiver, Kobo or Hanvon. Maybe Kindle will become like Hoover, where the brand becomes a common noun.