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Old 06-04-2011, 08:52 PM   #63
tompe
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Quote:
Originally Posted by arman68 View Post
S
Common sense dictates that they should be half the price or less than a paperbook.
This is a common mis-conception. The price is ideally set to maximize the profit. So it does not seem to me that half the price will maximize profit. A more reasonable guess would be that maybe 90% of the paperback price when a paperback is available would maximize profit.
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