My sister had one e-reader (illiad).
Then, i saw an ad about the (at that time up-comming) sony prs-550. Mm, I really need to get on of these reader.
Option number one, the sony was quickly exluded. They still where using their own format, and there were very little book available in the sony format. The sony store being locked to us and the fnac had a really poor selection then.
So I got the one reader available in french stores at that time, the cybook gen 3.
I bit of a default choice, but i liked my gen3.
