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They need to get into stores like JB Hifi or Dick Smiths. Target, Big W, K Mart would work too.
There are a lot of people who would buy an ereader if they can see one, feel one and be shown how easy it is to use. I thought about an ereader for a long time but I wasn't prepared to buy something on the internet without seeing it first.
To this day I have NEVER seen a kindle! I've seen a few Kobos, a couple of Sony's and lots of iPads. Having owned my Kobo for a year I would consider buying an ereader unseen now but I didn't want to do that a year ago.
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