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There are probably a good number of us who've never purchased an eReader. Mine was a gift and happened to be the NookColor. So far, I've only loaded library books and purchases from B&N and Amazon onto it. (I may have to look into this Kobo/coupon thing y'all are discussing).
For ease of use, I'll buy from B&N unless I find it cheaper at Amazon (a rare occurrence, but has happened).
It's the economy!!! (Plus, the 'hoops' are kind of fun and accomplished in mere seconds).
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