For me, I admit that there wasn't much thought process when deciding what reader to use. I simply saw an article talking about how to borrow books from the library busing the iPad, and on that very day, I got one.
On hindsight, now that I've really thought about the question, I came to the decision that my choice was the best. Based on location, I wouldn't be able to use the Kindle or Nook or any similar readers with a bookstore attached because my location would prevent me from buying any books other than public domain. A least the iPad has ebook apps that allow me to use bookstores where I can actually buy stuff from.
Moreover, the iPad itself isn't without merit. Besides as an e-reader, I can use it to surf the Internet, play games, read magazines, as a personal organizer, for both work and play purposes. There really is a lot I can do with the iPad, and I honestly think it was one of the best investments I've made.
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