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I've played with the reco tool from time to time and I guess that's why the suggestions are worth browsing. Certainly communities like Mobileread and Goodreads provide suggestions, as do newspaper reviews and online ebook collections in libraries; and for me, the random guided browsing on Amazon is also very helpful and frankly more useful to me than wandering around the bargain tables or the shelves of the mystery section at my local big box bookstore. I certainly don't get any assistance in these stores that guides selection the way the online browsing does.
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