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# By tying "success" to percentage of download paid for, King also set it up so that anyone with a grudge against him or his readers could ensure that the project was not "successful," simply by writing a script to download the episodes a zillion times without paying for them. That's why on-line polls are so mistrusted—they're so easy to rig. Any script kiddie could have done the same thing with King.
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Granted, this is a possibility. But did it actually happen? You might as well surmise that gremlins sabotaged the program, unless you have evidence that this in fact happened.
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# Download of different formats of the same chapter was counted as separate, different downloads and expected to be compensated as such. What?! A download is not a non-renewable resource...and if someone downloaded one format and just did the conversion himself (as he is entitled to by fair use), he'd have the same result and save his money. King compared the practice of multiple download to saying "Since I have the hardcover, you should give me the paperback free." That was totally missing the point.
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So... who downloads multiple formats of the same chapter? I think we're back to the "dim bulbs" issue here.
Based on these points, I wouldn't say King set himself up to fail. I would say that King assumed the majority of his audience had a healthy measure of intelligence and honesty... and was sorely disappointed on both fronts.