Thread: Free! Why $0.00 Is the Future of Business
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Old 03-05-2008, 01:31 PM   #47
Trenien
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Quote:
Originally Posted by kilofox View Post
I think you are confused maybe? We are talking two different albums here... Reznor was the producer of the William's album prior to NIN's Ghosts. The whole album was released for download, not just a partial as with NIN's Ghosts Album.

Reznor learned from the William's release that you can not rely on the customer to pay you out of conscience. 18% paid for the Williams album, the other 82% just took it. With Ghosts, Reznor improved the model, by offering some for free and is inciting the customer to pay for more value after sampling the free tracks. I think he and NIN are onto something here.

Here is a interview with CNET about the Williams album.
Oops?

I read the article a bit too quickly and mixed the two.

Fortunately for me, it doesn' contradict my points.
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