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I think part of the pricing issue is the publishers assume that because someone is willing to pay $200+ for an e-reader they will be willing to high prices for the e-books, both to use it and because they have the money to do so. I don't think they really look at it as e-books cost less therefore they should be less, it's what people are willing to pay. There must be enough people buying these books for them to be making their money, otherwise prices would drop. For example, when speaking to people on a non-e-book forum, many of the women there had been paying £10-£14 for each e-book and seemed surprised when I said I wouldn't pay more than £3 for most.
I think e-book prices will dramatically decline when e-readers become cheaper, and therefore more of a household item, and so affordable for a wider range of people.
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