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When I mostly purchased paper books the cover would be quite important. If the cover looked good, I would be more likely to take a closer look at the book itself by taking it off the shelf and looking at a couple of pages, but the choice to buy would be based on what I read, so the cover alone wouldn't be enough. Now that I use ebooks though, I find I rarely give the cover any attention anymore. The ratings on amazon are probably what I mostly go by now, and if I like what I see there, I'll read the sample. So while the cover used to matter quite a lot, I now rely on reviews and previews. I must admit though, I definitely like the book to have a good cover as it does make browsing them in the kindle app much more enjoyable.
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