Thread: is there an ereader market for straight men?
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Old 06-01-2011, 12:43 AM   #52
SeaBookGuy
Can one read too much?
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Quote:
Originally Posted by CazMar View Post
I was going to ask my partner about this - but I took one look at him (6 foot 4" in socks and usually found dismantling his car) and decided it was probably a really stupid question!
And yes, he likes reading, but usually on his phone.
Could one reason the phone/ebook reader might be more popular with men than a dedicated ebook reader be the ability to carry the phone clipped to a belt? Do they perceive the ebook reader as too fragile-looking? Is there a market for a chunkier ebook reader with a set of socket spanners built into the back? (OK - I'll take my tongue out of my cheek now!)
It's generational -- young ladies read on their phones here.
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