My contetion has always been "No one reader is best for all people" and with that said the Nook Simple Touch is great reader however its not for everyone, here are some people that the Simple Touch simply is not the right reader for:
1) You don't want touch screen
2) You want to pay under $100
3) You want the simplest reader possible
4) You want to be able to buy odd ball books (let's face it amazon has everything)
5) You want to minimize the cost of the ebooks you buy (amazon has some very low cost electronic books).
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