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And also a sign of Sam's buyers feeling that with a lower price than Border's they may be able to move the 505 fairly fast.
If Sony were abandoning the Reader, the price would be much lower and the price drop would be everywhere, just to blow out the remaining units.
Of course, it could be an indication that there is a new model in the pipeline, but with no other corroborating evidence I wouldn't bet on it.
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