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My thought is unless you're giving away your book freely you'd want to ask permission. As far as "public arena," does blog content have less protection than, say, your own photos you post online? Those are still yours unless you otherwise assign their rights.
To me a blog is merely an online journal format. I wrote a popular motorcycle restoration blog and earned nothing from it, as a labor of love. I let plenty of people point to it over the years but would look at legal remedies against anyone who lifts material from it for commercial purposes.
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