[SensualPoet]

Sans serif for headlines and advertising; serif for e-ink and printed texts and body copy.

I am quite surprised the research over the years has shown no legibility advantage because for me serif is plainly a more comfortable read. Then again, classic serif fonts are just more elegant. As much as I like sans serif like Frutiger, and find slab serif fonts like Rockwell downright ugly, many of the newer serif fonts like Georgia have reinforced, in my view, the serif legibility and comfort factor.