Quote:
Originally Posted by jocampo
The argument than pricey equals quality is a psychological one. That is not always true.
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Also, I think there is an element of justification/fanboyism involved. You (and by "you" I mean "a buyer in general") like your Sony, but your Sony cost much more than almost every other reader on the market the same size-- so you try to find reasons to justify that price difference post-hoc. I see that
aluminum prices fluctuate, but stay reasonably close to $1.00 a pound. I don't know what percentage of the PRS-650's 7.58 oz weight is the aluminum case, but let's be generous and call it 2 ounces. That means that-- at today's price-- there is around 15 cents worth of aluminum in the PRS-650. Let's be
very generous and say that the actual process of mass-producing injection-molded aluminum cases is more expensive than that for mass-producing injection-molded plastic cases, and it brings the production cost difference between making a plastic-cased Sony and an aluminum-cased Sony to a whole $1.00. How does that $1.00 production cost difference translate into a $50 to $100 MSRP difference on the reader?