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The thing is, I don't think that Sony's original strategy was to be a "value added" seller. When I bought my PRS-300 in September of 2009, I bought that particular model for one main reason-- at $200, it was the single cheapest e-ink reader available on the market. I don't remember the prices of the competing 6-inch readers available in 2009, but IIRC the PRS-600 was as cheap as or cheaper than most of them (including the Kindle of the time.) By the time the PRS-350 came out at $180, I already thought that the price was scandalously high in the new market environment, but bought one the first time a seller accidentally priced it at $130 (before everyone had to start putting it on "sale" for that little or lower almost constantly-- and if it were selling well at a higher price, I really doubt that there would be constant "sales.")
I don't think Sony is taking a principled stand on offering a premium reader for a premium price-- I think that Sony is just loosing a price war-- badly.
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