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USA is not the center of the Universe, but in terms of readers and market share, has a strong push and presence.
As per IDC, EMEA has only 15% of the world market at this moment. Certainly the language barrier, or better yet, inability for some publishers of releasing on several languages has being a serious issue. Spanish, English, German, just to name a few. In North America, publishers just worry about English; even people from Mexico, Brazil or Colombia (myself) are able to read English or willing to read in English. That helps companies and publishers. More people buying, more options and the market grows.
All those numbers should change in a few years and as per IDC the statistics will be more even, but if Sony does not drop prices or is not willing to change, can be easily out of the competition in a blink of an eye. Remember the Betamax? It happened before ...
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