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So give me a good reason why Sony should play by the US rules, where they are a good no. 3 and never will make it to the top no matter how much they drop their prices and invest in marketing.
This just makes no sense. Whereas it makes a lot of sense to invest in the developing markets over here where they already are the top brand and where it will be doable for them to stay in that position.
The US are more or less done ereaderwise, but the rest of the world is not.
So, why should they cater to the whims of the Americans? They have not done so before, why should they start now?
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