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This price thing is only valid in the US. Here where readers are not tied to stores all readers are expensive and Sony is not even more expensive than others. A 6" Pocketbook reader no touchscreen and normal Vizplex but Wifi is 199€,where a PRS-650 is 229€. Heck they still ask 169€ for the old 360° (5" screen, buttons only, old display.
Any company offering readers for $130 has to make their money selling books. Here where books can be bought everywhere and have to, due to the different languages, readers are much more expensive. So the "Sonys are high priced" is no argument for us.
Also they had a huge print campaign out last November/December. Big ads at every underground station throughout the city. It must have been highly efficient I was told.
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