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Amazon introduced the Kindle 3 with great marketing fanfare about how it could be read outside. It appears Barnes & Noble are aiming to market their new device by distinguishing its battery device. Both are 6" eink readers that will destroy Sony's 650 in North America strictly on price and presence in the marketplace.
Sony needs to immediately introduce a competitive price drop for the 650 to about $129 but more importantly, focus an agressive television marketing scheme on the pocket reader 350 at a $99 price range and promote its mobility (slips in a shirt pocket vs its competitors) and coolness (brushed aluminum vs boxy plastic). This was the successful strategy pursued by Apple when it first got into the mp3 music business with its diminutive Ipod and look where that company is today.
If Sony doesn't quickly respond to this week's ereader news (even Amazon introduced a $25 price drop to its 3G model) Sony may as well pack up its tent and move on from North America.
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