Thread: "Consumers Don't Mind...Ads." Really?
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Old 05-26-2011, 08:58 PM   #99
stonetools
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Quote:
Originally Posted by Elfwreck View Post
That's ads on the device, not on individual ebooks. The Kindle already has one of those; you're proposing a shift in how the ads are delivered, not a change in where the advertising resides.

This suggestion doesn't have ads in the ebooks; it has ads on the ebook reader. Are you saying that any ebooks purchased from Amazon with this reader will have a 20% discount (for example) because of the ads? And the advertisers will pay the difference to the publishers?

Ads on *devices,* which subsidize the cost of the device, are very possible. Ads in the ebooks, which lower the price of the individual book, are not feasible right now, and aren't likely to be, because we're not moving toward a single-filetype, single-device system.
Nope, you are missing it. The ads aren't actually in the ebook, true : the LINK to the special offers is in the book. You buy the ebook so you can ACCESS the special offers. The ads are on a Special Offers Web page that's only accessible via a link from a KESO.
Now all this is very doable, with off-shelf technology, and its not very intrusive. If you don't want to look at your Special Offers that day, you just click on the "Continue Reading" link and you're reading seconds later.
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