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Old 05-26-2011, 07:26 PM   #98
Elfwreck
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Posts: 5,189
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Join Date: Nov 2008
Location: SF Bay Area, California, USA
Device: Pocketbook Touch HD3 (Past: Kobo Mini, PEZ, PRS-505, Clié)
Quote:
Originally Posted by stonetools View Post
Well, this is going to be a quick post, because I'm going out to dinner, but here's one way to do it.
Every time you open your KSOE, you get a prompt window with two options:
View Special Offers or Continue Reading.
That's ads on the device, not on individual ebooks. The Kindle already has one of those; you're proposing a shift in how the ads are delivered, not a change in where the advertising resides.

This suggestion doesn't have ads in the ebooks; it has ads on the ebook reader. Are you saying that any ebooks purchased from Amazon with this reader will have a 20% discount (for example) because of the ads? And the advertisers will pay the difference to the publishers?

Ads on *devices,* which subsidize the cost of the device, are very possible. Ads in the ebooks, which lower the price of the individual book, are not feasible right now, and aren't likely to be, because we're not moving toward a single-filetype, single-device system.
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