LOL You guys crack me up.
A friend came to visit me around Christmas, right after I got my Kindle. She looked at it closely for at least 5 minutes, then asked me what it was. I pointed to the logo and read it out loud. She said, "Oh, yeah, I've seen those on the site and the commercials." Apparently, sometimes logos aren't enough.
I put a skin on mine. Not because of the logo, but because I want to preserve my keys. But it's affective at covering up the logo. I think I paid $14 for mine + $2.99 shipping from Invisible Defenders.