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I think it's your blurb that might be part of the problem. You list the book as a novelette but the blurb reads more like a non-fiction account of things. Whose pov is the story told from? What problem does he/she have to deal with? Why is the problem a problem and not something that can be pushed aside or easily resolved? You don't have anything about any of those questions in the blurb. A blurb should intro the main character, tell us what the setting of the story is, give us a taste of the problem that they face and an inkling that whatever they have to face it isn't going to be easy. I was reading a posting in a newsgroup last evening about plotting that is relevant. You need three things for a character to be realistic in a plot. 1)Goal 2)Motivation 3)Conflict and they should be illustrated in the blurb as well. The hero has a goal, something they want to achieve, they have reasons (motivation) for wanting to reach that goal and there is conflict due to their goals being at odds to the goals of the other characters.
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