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This is fascinating. I want a study on the preference of Serif/Sans-serif fonts and why people prefer one over the other. (Or at least an MR poll???)
I HATE Sans-Serif fonts. If I were Conan the Barbarian, Sans-Serif fonts would be the guy who burned down my village. That's how much I hate them. I like Serif fonts, but I don't like them all equally - I think some of them are SPARKLYPOO PERFECT and some are just meh.
I can't explain why I feel this way, I just know that some fonts make my eyes happy and some make me feel like nails are being shoved into my eyes. I'm happy to hear that SOME people like Sans-Serif, though, because I've always wondered.
I really would like to see a study on this....
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