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If I don't recognise yoru name as an author I've read before or been recommended by friends the chances are pretty small that I'll ever look at your ebooks, there are just too many out there. So name recognition is the big winner for me.
After that I'd brouse a website /ebookstore front. Covers might help. Titles might help! - surprised this hasn't been mentioned yet - extracts definetly win the day. Well formatted, error free, gripping prose. Sensible price and as an epub, and I'll buy on spec
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