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They are not going to have to worry about lowering prices if no stores carry them anymore. BUMMER! I prefer to try out a reader before buying. No doubt lowering their prices would help them compete. I'm not saying they have to make them the same price or lower than the competition but I didn't buy my Sony 350 till it came down to $129. And I have to admit buying the 950 was tempting when I saw it at Best Buy for $199.
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