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I imagine that Sony will continue it's trend and produce class leading eReaders for a premium price. There will always be a demand for premium products.
Sadly, it seems that Sony got caught with it's pants down sooner than expected with the next gen eReaders being released. No worries, all they need to do is lower the price for their current line of eReaders. Some retail stores have already reduced the price of the PRS-350 and PRS-950 ($110 and $200 respectively). The PRS-650 is still as rare as gold since Feb. so they don't have to worry much about inventory on that model. And the two other models offer something that Kobo, Kindle, and Nook don't (form factor) so there will be a demand for them. More so at much lower prices.
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