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Old 05-25-2011, 07:11 PM   #82
anamardoll
Chasing Butterflies
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Quote:
Originally Posted by stonetools View Post
So we have gone from its IMPOSSIBLE to insert ads into ebooks to its impossible to insert USEFUL ads into ebooks.
No offense, but this sounds very snarky and self-righteous.

The first post Elfwreck made in this thread said:

Quote:
"Across the bottom" of what? The ePub? (Has someone figured out how to put headers & footers in ePubs--and make them display on Sony ebook readers?) Does this ad take up 25% of the eink screen for the entire length of the book?

Does the ad still show up if the book is run through Calibre? Is the book a locked PDF, to try to prevent removal of the ad--making it unreadable on small screens?

People are very likely willing to accept non-invasive ads in ebooks. The problem lies in figuring out how to make non-invasive ads work in several ebook formats. The easiest is "splash page at beginning & end," and some publishers do this with their freebies--ads for upcoming releases or tie-in products; readers are happy with that. An ad at ever chapter break is also possible; more intrusive than that, and the ad-supported books will be ignored or stripped before they're read.

Even at chapter breaks, though, the question is, "why is it worth the advertiser's money to pay for part of the ebook?" If the ads lower the cost of the book by $1, are the advertisers going to get $1 of business for every ebook that sells?
It's very clear from the parts I highlighted that Elfwreck did NOT start from a position of "its impossible to insert ads". Zie clearly says that some e-books ALREADY HAVE ads.

It's very tricky to have a meaningful conversation when one side is all snark. Just throwing that out there as my two cents.

EDIT: And if you're talking about someone OTHER than Elfwreck saying it's impossible to insert ads, then you shouldn't quote Elfwreck's most recent post as some kind of "goal posts have been moved" gotcha. It's equally hard to have a meaningful conversation with someone who assumes everyone on the other side of the debate holds equally identical beliefs.
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