I don't see why there's any reason you can't just reference by existing methods, e.g. "Kindle block 2173" or "Nook page 74". Both terms are defined by Amazon and B&N already, and will mean the same thing to another reader.
For publishing self-referencing page numbers, you can create your own sections however you want, and reference by section, as you suggested. I don't see that there needs to be a standard created.
Last edited by SleepyBob; 05-25-2011 at 05:13 PM.
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