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Kobo is doing just fine. They are not dependant on Borders. They have only been in business for 2 years and had their own eReader for less than a year.
So far they've been able to gain about 8% market share to B&N's 25 and Amazon's 60-65.
eBook/Reader sales are going up by 10%+ per year, so there are a lot of new customers to fight for right now. They're putting out devices that are comparable in function and features to B&N and Amazon at a very competitive price. Their pricing for eBooks is on par with the big two for the most part. Catalog isn't as large though.
Kobo is the company to watch right now. We know B&N and Amazon are probably always going to be #1 & #2 for quite a while but I think Kobo may start soaking up some of their market share.
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