Quote:
Originally Posted by rhadin
I don't know what it costs to manufacture these devices, but I suspect selling them at $99 would in fact be selling them at a loss.
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I am skeptical that a $99 price tag would be a loss for B&N, but "loss" is such a loose thing to discuss anyway (does it include the price to ship the devices to the store, etc.)
Although B&N does not attempt to lock customers into their store (and good on them for it), most Nook owners that I know buy (a) almost exclusively from B&N and (b) far more ebooks than they had expected when they first bought the device.
So even if the device is sold at a loss, I think it would be worthwhile for them to consider doing it - or at least offering sales and specials on the device.
I mean, seriously, if it was $99 for pre-order only, I'd buy it unseen right now. And I NEVER do that.
