Quote:
Originally Posted by rhadin
What is the basis for these conclusions? I would think Kobo can/will do pretty well in the U.S. although I do agree it would be #3, not #2 or #1.
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It is a fairly widely held misconception that Borders owns Kobo since that's currently the primary (only?) place to purchase one in the U.S. Fear that the "owner" will no longer exist in the near future is likely to make people weary about purchasing. If Kobo is going to stay competitive in the American market, it needs to get its products into a wider range of stores. Once consumers see the Kobo in a BestBuy or Target without any reference to Borders, it will hopefully become clearer that Kobo is
not presently in any financial danger.