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I think the form factor is decent. The perimeter is a little thick, but it's still a small device and that space could be good for holding. The back looks like a good thing for people who prefer holding it coverless. I wonder what the covers will look like, so far as mounting mechanism.
Without a more established outlet for ebook sales, Sony may not have much incentive to compete with lower priced devices. Not sure what they're gonna do. I don't know what their sales have been like thus far, though.
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